07.09.2018 - UPDATES

11ct. Purple to Lead Alrosa Hong Kong Sale

An 11-carat diamond will feature in Alrosa’s inaugural auction of colored polished diamonds at the upcoming Hong Kong Jewellery & Gem Fair.

The cushion-cut, fancy-deep-purple-pink stone (pictured) — which will lead the sale — is the largest diamond of its color the GIA has graded, Alrosa said Tuesday.

Alrosa 11-carat purple 520x346

The miner will present 250 polished diamonds of various shapes and colors at the auction, which it has named “True Colour.” They will include a vivid-orangey-yellow diamond weighing more than 15 carats, and a cushion-shaped, 11-carat, fancy-vivid yellow. The Hong Kong show runs from September 12 to 16.

“It took more than a year to prepare the collection,” said Alrosa CEO Yury Okoemov. “It is a masterpiece of diamond production created by skillful professionals who put heart into their work, keep the traditions, and know what a real ‘Russian cut’ is.”

Alrosa will use the sale as a step toward its goal of expanding further into the colored-diamond market, Okoemov added.

The miner will sell the collection through a special electronic platform, which it used previously to sell large stones, it said. After the initial sale, the company will hold a regular auction for its polished stones once or twice a year.

Starting this year, the miner has been sorting its colored rough diamonds into 19 color categories, and polishes most of them in its in-house manufacturing division.


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